EMAIL SIGNATURES SAY A LOT MORE ABOUT YOUR BUSINESS IMAGE THAN YOU THINK
WHY A PROFESSIONAL EMAIL SIGNATURE?
One may think an email signature is an arbitrary appendix to emails, but a good, professional email signature is vitally important.
Has your company received a glowing review or user rating, perhaps an award? These are all forms of social proof which are great ways to convert leads into customers. When a lead reads your email and see you come highly recommended it builds trust in you.
CREATE WEBSITE TRAFFIC
A lead reads your email and scrolls to the bottom to find your email signature. They can get to your website easily by clicking the website link to do some research on you before they decide to reply or send your email to trash. This scenario is a win-win. You get more traffic to your website and the lead gets the information they want.
Providing a link to your website takes out the effort a lead has to perform in finding you to know more about you. On your website a lead can be educated about your company history, products or services and therefore decide if they are interested in what you offer.
LEAD GENERATION & CONVERSION
You can use an email signature to generate more leads by adding a CTA asking the reader to download information or resources, connect on social media or even opt into a newsletter.
CREATE SOCIAL TRAFFIC
Add social media links to your email signature to build your social audience, earning more followers.
COMPETITION IS FIERCE, SO STAND OUT
By creating a professional looking email signature, every time you reply to emails it will stand out and print your brand in the mind of the other person.